Tag: Kaprun

Mature tourists Opt for soft skiing As the baby boomer generation matures, generation Y (age 20-35) have dominated the European slopes this season. This is not to say, however, that older winter holidaymakers are in decline. Instead of snowparks and off-piste runs, the baby-boomers are simply seeking out soft skiing alternatives, such as spas, sledding and Alpine walking… ‘Soft skiing is becoming an ever-increasing trend in Austria. We are seeing a huge increase in buyers seeking out activities that are suitable for all the family and Austrian resorts are responding to this by investin...

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