The Financial Times: The technology behind the best Alpine ski resorts

snowy ski resort austria
Alpine Marketing

In this week’s Financial Times, Liz Rowlinson looks “beyond the Alpine vistas to the infrastructure projects that will add value to your investment”. Referring to experts across the Alps, Liz talks about how improvements and new ski lifts across many resorts is enhancing the skier experience and increasing the demand for ski property.


New ski lifts opening up new terrain

New ski lifts and investments in infrastructure by lift companies are not only creating quicker ascents, but also opening up new ski terrain. In Obergurgl, for example, the new Kirchenkogel Gondola has opened up a new section of mountain to skiers. This includes a huge area of off-piste terrain. The lift takes 2,400 people an hour up to the top (2,839m) of the Kirchenkogel mountain, with modern extras like WIFI and heated seats. If that wasn’t enough, the gondola boasts a champagne and caviar service, too! No doubt, the new lift has is attracting more and more skiers to Obergurgl. Skier visits increased by 3% between 2017/2018 and 2018/2019.


New ski lifts connecting existing resorts

In addition, new ski lifts can connect existing resorts, enabling easier skier access to other areas. Liz refers to the new K-Onnection gondola in Kaprun, that links the Zell am See region with the Kitzsteinhorn Glacier. This exciting new lift enables easy access to 3,203m high glacier slopes. So, skiers in Zell am See and Kaprun can now enjoy a longer, snowier ski season. This has huge appeal for visitors as well as investors, too.

Also, as of 2019, the Zell am See and Kaprun ski regions will be managed by the same lift company as the world-renowned Saalbach-Hinterglemm-Fieberbrunn Ski Circus. So, skiers can now enjoy 408km of skiing across the regions – all under one ski pass!


Increasing property prices

Over the 2019/2020 season, a total of 136 ski lifts will be upgraded or installed across the Alps. With such improvements in progress, the future for property prices is bright in Austria. The ongoing benefits of enhancing skier experience helps increase tourism across every region. With increasing access, more comfort and better skiing, property owners will be able to enjoy the Alps for future decades.

A report by UBS, the Swiss investment bank, states that of the three major Alpine markets, Austria has fared best for second-home price growth. Between 2013 and 2018, Austrian Alpine prices rose by 20 percent. Whereas, the French Alps were up by 15% and Switzerland down by 4%. Causes of Switzerland’s property price declines include restrictions on the construction of second homes and low rental yields.


Obergurgl Lodge featured by the Financial Times

The Obergurgl Lodge is a top ski property for sale in Austria, featured by the Financial Times. This beautiful schloss-style chalet is located in the very centre of Obergurgl, which is one of Austria’s highest altitude ski resorts. The Lodge is comprised of 23 stunning apartments. Each property boasts floor-to-ceiling windows, modern and stylish fittings and fixtures, as well as designer furniture. On top of this, the building boasts its own luxurious spa facilities, including heated swimming pool. There is a concierge reception who will look after you during your stay. The rental managers of these apartments are so confident in their rental potential that they are offering a guaranteed income of 4% for the first 5 years of ownership. The ski lifts are just a few steps away, and there are over 112km of slopes in Obergurgl itself, and a further 150km of slopes in Solden – all under one ski pass.


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