Ed Sheeran Falls in Love in Austria

Alpine Marketing

Love is in the air for Ed

The pop sensation, Ed Sheeran, has recently released his most recent video in which he falls in love with his childhood sweetheart in the snowy setting of Hintertux, Austria.

The song Perfect is the third release from his album Divide – the fastest-selling album by a male artist ever recorded! The video shows the Yorkshire star meeting up with his close friend (played by Zoey Deutch) on the slopes, before jumping on a ski lift, watching the sunset and finally serenading her with his song, written especially for her.

Romantic Hintertux 

It is no surprise that Ed Sheeran chose the romantic setting of Hintertux for his video.  Locations that the clip was shot at include the charming Hohenhaus Tenne bar, the train station of Mayrhofen and the slopes of Sommerbergalm – Austria’s only year-round skiing glacier. A huge amount of preparation was done by the international film team as every slope was tested before the night shoot, that sees Ed Sheeran skiing with his lover and her friends by torch-light.

Ski like Ed SHeeran

As shown by Sheeran, you don’t have to wait until winter to enjoy the huge range of activities available in Hintertux in Autumn. With year-round skiing, a top free-style ski park, a world famous ice-palace and some of the best Apres ski on offer – there’s no need to wait until the peak of the season. Find more informations about Hintertux’s Autumnal activities here.

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Emma Rice